What is Social media Advertsing
Social media advertising refers to the practice of using social media platforms to promote products, services, or brands through paid advertising. It involves creating and running targeted ad campaigns on popular social media platforms to reach specific audiences and achieve marketing objectives.
Social media advertising offers businesses the opportunity to display their ads in various formats, such as images, videos, carousels, or sponsored content, within users' social media feeds, sidebars, or stories. These ads are designed to capture the attention of the target audience and drive engagement, website traffic, leads, or conversions.